Relationship + Creativity + Results
Stephenson+Taylor has learned over 36 years that the key to long term success in the promotional marketing business is developing a sharp focus on our clients’ products, understanding their markets, overcoming their competition and believing in our abilities to help them convert prospects into customers and stay ACTIVE.
Growing a Brand From The Ground Up Was The AutoTec Challenge
Here was a company that had been successfully growing but didn’t have any distinctiveness and was lacking a “personality.” AutoTec Engineering was the perfect candidate to take on a new positioning theme and brand identity that could serve their interest in “going to the next level” to become recognized in their industrial markets.
Bionix Radiation Therapy Was A Minor Player Looking For Some Major Buzz
This medical device company has been a major success with many of its product lines and wanted to maintain that success rate with the expansion of their Radiation Therapy (RT) Division. Bionix RT was the perfect candidate to “explode” into the market which is exactly what Stephenson+Taylor helped them do. A sophisticated 3-D mailer was devised that, when opened, would explode with a grouping of spring loaded dimensional cubes introducing the company, the products and, very importantly for this customer base, the personality of the recipients specific representative. Impossible to ignore, this singular mailer helped Bionix RT get the memorable exposure they needed.
Commodity Metals Producer Gets Off Low Bid Carrousel And Builds Uniqueness
Chase Brass and Copper Company is a major North American producer of Brass Rod for their customer base of fabricators and machinists. Their website was in need of being overhauled to meet the requirements for mobile platforms so more meaningful Search Engine marketing could be deployed. The company had acquired new, proprietary lead free abilities and new ways to provide pre-engineered “near net” products for their customers to finish and market and needed a big bull horn to get their story out. The newly minted website has been generating much higher visitation according to search engine analytics and rising rankings. It has provided Chase with an economical way to get their story told in words, photography, videos and printer friendly digital forms.
Multi-National Company Acquires And Integrates World Class Finishing Equipment Producers
Carlisle Fluid Technologies (CFT) has made a commitment to becoming the global leader in providing a comprehensive range of equipment to the finishing industry. From spray guns to conveyors and drying ovens, Carlisle has assembled the best of the best companies under one flag. To communicate this union, Stephenson+Taylor has initiated a top to bottom branding and identity program paying homage to the five companies that were acquired and to aggressively move all five under a common tent pole.
Health Care Foundation Seeks Easiest/Fastest Pathway For Donors And Potential Donors To Contribute
Mercy Health, a large Ohio-based, not for profit healthcare enterprise uses “This Is What We Were Meant To Do” as their slogan and when it came time for their foundation to make it vastly easier for potential donors to contribute, they turned to Stephenson + Taylor. We were able to create the framework for multiple local or regional Mercy Foundations to customize their community impact stories while appealing to their bases. The individual frameworks have become layered with news and videos, human interest stories and, of course, a highly secured “donate today” section. Each of the seven local and regional foundation chapters are able to create their own content and update their own sites to keep their digital presence fresh and economical to update.
“Tough Stuff” Campaign Helps Metals Foundry Forge Ahead Of Its Competitors
Business-to-business campaigns aren’t really any different than consumer campaigns and you know what they say about using babies and puppies. Well, when Chase Brass and Copper committed to putting a push behind its Eco Bronze, lead-free offering, we brought in the bulldog to help do the attention getting. He turned out to be one popular pup to emphasize the ECO BRONZE message of toughness, ecological friendliness and other performance attributes. The Tough Stuff campaign included trade advertising and digital banners, tradeshow graphics and a multi-part literature set housed in a 3-D box to stand out and be noticed.
It Doesn't Hurt To Talk
At S+T we help companies:
- Maintain and grow their customer base
- Provide the time and talent to generate branded materials and execute on marketing projects
- Deliver clear tailored marketing strategies.