Water Armor USA
New Brand Development and Roll Out
Having lost huge market shares to China and other off-shore competitors, Weiland Chase, which was formerly Chase Brass and Copper, was determined to help return manufacturing jobs to the USA and restore pride in the phrase “Made In America.”
Via some solid new business development dedication and determination, the company started a new product line under the name Water Armor USA, a maker of American made brass plumbing fixtures. Being customer for 25 years, the S+T team worked with the company’s leadership to develop a patriotic look and clear messaging to address the startups high quality offerings as well as create an affordable shopping site for plumbing contractors to direct purchase the fittings they need. The comprehensive approach has established the company and is helping it grow its product line to become more full service.