Create and Build a Story
This Charlotte based company, Greenfiber, has been a client of the S+T team since the company was formed in 1998. It became the nation’s leading supplier of cellulose insulation and has been through several iterations of ownership while S+T has been a relative constant through branding and rebranding over the company’s history.
Most recently, the S+T team has been instrumental in helping GreenFiber share how Sanctuary blow-in cellulose insulation has a reduced environmental impact. It was critical to detail how all their products, sold via retailers and to professional contractor/installers, lessen their carbon footprint. We created a campaign that utilized video, trade show, and print collateral. These pieces helped build the Sanctuary name and promoted their benefits, in addition to establishing its fit with the green movement to reduce, reuse, and recycle.