“Tough Stuff” Campaign Helps Metals Foundry Forge Ahead Of Its Competitors

Business-to-business campaigns aren’t really any different than consumer campaigns and you know what they say about using babies and puppies. Well, when Chase Brass and Copper committed to putting a push behind its Eco Bronze, lead-free offering, we brought in the bulldog to help do the attention getting. He turned out to be one popular pup to emphasize the ECO BRONZE message of toughness, ecological friendliness and other performance attributes. The Tough Stuff campaign included trade advertising and digital banners, tradeshow graphics and a multi-part literature set housed in a 3-D box to stand out and be noticed.

 

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