Bionix Radiation Therapy Was A Minor Player Looking For Some Major Buzz

This medical device company has been a major success with many of its product lines and wanted to maintain that success rate with the expansion of their Radiation Therapy (RT) Division. Bionix RT was the perfect candidate to “explode” into the market which is exactly what Stephenson+Taylor helped them do. A sophisticated 3-D mailer was devised that, when opened, would explode with a grouping of spring loaded dimensional cubes introducing the company, the products and, very importantly for this customer base, the personality of the recipients specific representative. Impossible to ignore, this singular mailer helped Bionix RT get the memorable exposure they needed.


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